Types of Digital Marketing Channels

So we talked about what is digital marketing. Now, before we delve into other aspects of digital marketing, let’s quickly review few different types of digital marketing channels:

1. Website

The website is usually the house to your digital marketing efforts. Brands and organizations use websites to host content while using other mediums to distribute it. Most of your digital marketing activities will link back to your website, where an action is predicted to require place, and therefore the conversions are tracked. for instance , the download of a file, booking of a product or a service, and so on.

2. Content Marketing

Content creation is that the spine of your entire digital marketing strategy. Whether you’ve got a documented content marketing strategy or not, you’re creating content to tell , entertain, inspire, or persuade your buyers through other channels. a number of the foremost common formats of content include text (blog posts), videos, images, infographics, podcasts, slide decks, and ebooks.

3. Search Engine Optimization (SEO)

SEO plays the role of a booster for your content marketing efforts. SEO consists of on-page and off-page activities to spice up your website’s visibility in program result pages (SERPs) for your preferred keywords. Earlier, SEO was primarily text-based, but in recent years voice search has gained prominence also , which is why your SEO activities got to have a conversational approach.

4. Digital Advertising

Digital advertising is a pseudo term for various online advertising strategies. the standard pricing/bidding strategies for digital advertising are cost-per-click (CPC) and cost-per-mille (CPM), i.e., per thousand impressions. Common formats of digital advertising are program marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising.

5. Email Marketing

Email marketing is that the process of maintaining a database of cold and warm contacts and sending them email alerts about your brand, products and services. it's an efficient channel to speak together with your audience on an ongoing basis. Email marketing is beneficial to create your subscriber base, on board new customers, retain existing ones, promote discounts and offers, and distribute content.

6. Social Media Marketing

Social media marketing make sure you are present on the platforms your users are spending the foremost time on. These include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you'll distribute content through both – organic and paid channels. Social media has also played an important role in propagating video marketing and therefore the ephemeral content wave. It enables two-way communication and your fans and followers can interact with you on your content through likes, comments, direct messages, or by posting on your official pages.

7. Affiliate Marketing

The concept of affiliate marketing is analogous to commission-based sales. Organizations provide custom links to their affiliates. Affiliates earn a selected cut/commission whenever someone buys through their custom link. Influence marketing might be considered a contemporary and evolved spin-off of affiliate marketing.

8. Mobile Marketing

The number of smartphone users across the planet is predicted to grow to three .5 billion in 2020. To bank on this chance , brands connect with their users on their smartphones through mobile apps, emails, mobile-friendly websites, and social media. By connecting with users on the go, brands are ready to optimize their marketing strategies and send timely messages.

9. Online PR

Online PR may be a sort of earned media. this is often when a member of the press (journalist or online publication) mentions your brand through their stories, interviews, and so on. Product reviews by consumers, reviewers, bloggers and Influencers mentioning your brand or products whether paid or organic also contribute to your online PR.

10. Conversational AI

The rise of technologies like AI (AI) and machine learning (ML) have paved the way for more evolved marketing strategies like conversational AI. because the adoption of voice search, chatbots, and digital assistants becomes prevalent, conversational AI becomes vital to digital marketing.

11. Web Analytics

Web analytics is that the practice of collecting, measuring, analyzing, and reporting data. this is often commonly tracked through Google Analytics, but websites could also build their analytical tools. the info collected might be quantitative or qualitative. Web analytics helps marketers understand the sources of traffic, what's working and what's not, the return on investments (ROI), and the way they will enhance their digital marketing efforts.