Types of Digital Marketing Channels
So we talked about what is digital marketing. Now, before we delve into other aspects of digital marketing, let’s quickly review few different types of digital marketing channels:
1. Website
The website
is usually the house to your digital marketing efforts. Brands and
organizations use websites to host content while using other mediums to
distribute it. Most of your digital marketing activities will link back to your
website, where an action is predicted to require place, and therefore the
conversions are tracked. for instance , the download of a file, booking of a
product or a service, and so on.
2. Content Marketing
Content
creation is that the spine of your entire digital marketing strategy. Whether
you’ve got a documented content marketing strategy or not, you’re creating
content to tell , entertain, inspire, or persuade your buyers through other
channels. a number of the foremost common formats of content include text (blog
posts), videos, images, infographics, podcasts, slide decks, and ebooks.
3. Search Engine Optimization (SEO)
SEO plays
the role of a booster for your content marketing efforts. SEO consists of
on-page and off-page activities to spice up your website’s visibility in
program result pages (SERPs) for your preferred keywords. Earlier, SEO was
primarily text-based, but in recent years voice search has gained prominence
also , which is why your SEO activities got to have a conversational approach.
4. Digital Advertising
Digital advertising
is a pseudo term for various online advertising strategies. the standard
pricing/bidding strategies for digital advertising are cost-per-click (CPC) and
cost-per-mille (CPM), i.e., per thousand impressions. Common formats of digital
advertising are program marketing (SEM), display advertising, native
advertising, social media advertising, and programmatic advertising.
5. Email Marketing
Email
marketing is that the process of maintaining a database of cold and warm
contacts and sending them email alerts about your brand, products and services.
it's an efficient channel to speak together with your audience on an ongoing
basis. Email marketing is beneficial to create your subscriber base, on board
new customers, retain existing ones, promote discounts and offers, and
distribute content.
6. Social Media Marketing
Social media
marketing make sure you are present on the platforms your users are spending
the foremost time on. These include Facebook, Twitter, LinkedIn, Snapchat, and
Instagram, where you'll distribute content through both – organic and paid
channels. Social media has also played an important role in propagating video
marketing and therefore the ephemeral content wave. It enables two-way
communication and your fans and followers can interact with you on your content
through likes, comments, direct messages, or by posting on your official pages.
7. Affiliate Marketing
The concept
of affiliate marketing is analogous to commission-based sales. Organizations
provide custom links to their affiliates. Affiliates earn a selected
cut/commission whenever someone buys through their custom link. Influence
marketing might be considered a contemporary and evolved spin-off of affiliate
marketing.
8. Mobile Marketing
The number
of smartphone users across the planet is predicted to grow to three .5 billion
in 2020. To bank on this chance , brands connect with their users on their
smartphones through mobile apps, emails, mobile-friendly websites, and social
media. By connecting with users on the go, brands are ready to optimize their
marketing strategies and send timely messages.
9. Online PR
Online PR
may be a sort of earned media. this is often when a member of the press
(journalist or online publication) mentions your brand through their stories,
interviews, and so on. Product reviews by consumers, reviewers, bloggers and
Influencers mentioning your brand or products whether paid or organic also
contribute to your online PR.
10. Conversational AI
The rise of
technologies like AI (AI) and machine learning (ML) have paved the way for more
evolved marketing strategies like conversational AI. because the adoption of
voice search, chatbots, and digital assistants becomes prevalent,
conversational AI becomes vital to digital marketing.
11. Web Analytics
Web
analytics is that the practice of collecting, measuring, analyzing, and
reporting data. this is often commonly tracked through Google Analytics, but
websites could also build their analytical tools. the info collected might be
quantitative or qualitative. Web analytics helps marketers understand the
sources of traffic, what's working and what's not, the return on investments
(ROI), and the way they will enhance their digital marketing efforts.
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