The Concept of Digital Marketing

When talking about digital marketing there's tons of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is. But in reality, its fairly easy to understand the concept of digital marketing.

Digital Marketing includes various tools of marketing online.

The Fundamentals of Digital Marketing:

Essentially, digital marketing may be a sort of marketing that encompasses the utilization of digital tools or channels to speak to your audience.

Marketing has always been about connecting to your audience within the right place and at the proper time. Today, that means you need to meet them where they are already spending most of their time: on the internet. An average user consumes content via the tv , computer, tablet, smartphone, radio, and other traditional media. This constant exposure to varied sorts of media has led to information overload, further complicating the buyer’s journey. Digital marketing is an all-encompassing term that consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers. It has allowed brands to stay relevant by making themselves visible through different channels and touch points.

Instead of using traditional marketing channels, such as television, newspapers, billboards etc. marketers now use these digital channels to guide consumers through their purchase journey and maintain touch with their existing customers.

Digital Marketing versus Traditional Marketing:

Traditional marketing is actually an equivalent idea as digital marketing except the thought of the web component or the digital component. Traditional marketing for example, would be using tools like billboards, print ads, magazines, newspapers, spam , phone calls, like calling and asking hey, would you purchase X, Y and Z from me versus using WhatsApp, which might be more digital. Doing direct phone calls, that might be more traditional. In other words, traditional encompasses a sort of physical marketing.

Digital would be using tools like social media channels, emails, SEO, blogging. You pretty much get the point. So, why does digital marketing matter? Well, Google and Facebook generate more revenue than the other traditional media company out there because they control more eyeballs. That is why digital marketing matters. It is where the attention is.

If you look around you. Odds are you would find at least half of the people that you are looking at right now have a phone and are on it, right? I am not talking about the phones in the pocket, I'm talking about they're literally on their phones. They got their earbuds or scrolling through facebook feeds or browsing the web. That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.

How many of you actually look at billboards? Chances are, a bus comes by with an ad or maybe you see an ad on the road , you almost certainly ignore it. That is the reason why companies like Google and Facebook are much larger than any traditional media company out there.

Hope this documentation gives a clear idea onto what is digital marketing and it's prospects in real business environment.