Role & Importance of SEO in Digital Marketing
Search Engine Optimization in short SEO, is combination of different techniques used to get a website into the top spots on sites like Google. Search engines read each and every element of a website before they decide on where to put it in their results pages. They read the content, understand the theme and context of the sites, investigate the whole website and determine on how other websites reference or link to you before determining where to rank your individual pages and what priority to offer them. As Google is the largest and most important search engine, we will be focusing mostly on google. It wants to deliver the most accurate results when a user searches for a question on it. So it goes through all the pages of an internet site then upon a user submitting a question on its platform displays those pages as per relevance and importance. SEO is the technique of getting websites to rank for those keywords and phrases within search engines. There are a huge number of
